INFORMATION TO EMPLOYEES

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• What employees need to know.  The information and training that employees need in order to do their jobs, including rules, processes, responsibilities.

 

• What employees should know.  The basics of the company, such as history, structure, mission, competitors, and media stories.  Any information that will be disclosed publicly should be disseminated to employees first.

 

• What employees want to know.  The good and the bad, as well as the trends of the industry.  This is especially important in times of change or stress for the company.  Managers should be conscious of celebrating victories (even small ones) and also being as candid as possible during bad times or transitions.  The clearer the picture employees have, the better equipped they are to engage and contribute and support the objectives and mission of the company.